A Nonprofit Tour: A Smart Way to Grow

Ready to be a Tour Guide? Do you have a system in place for introducing new people to your organization and mission? A regularly scheduled Tour makes an ideal introduction to your nonprofit. Don’t let the idea scare you off. You don’t have to be big or own property. Your presentation is simply a prepared (and interesting) showcase that informs anyone and everyone about your work.

A great presentation is visual, creative, quick, informative and intriguing.

Invest the time in preparing a great presentation and you will:

1. Build a new, motivated base of donors and volunteers
2. Always be prepared to introduce new people to your mission
3. Make it easy for your board, staff and volunteers to show off their work (and attract volunteers and donors)
4. Control the image people have of your organization
5. Make your staff proud

Start the Nonprofit Champion way - with a Team. Choose a great group and brainstorm on ideas. Start by deciding how you can share your mission and your goals with a small group of people in a 45 minute (or so) time period. Do you have something to show? If you build housing, show it. On the other hand, if you provide mental health counseling you should explore creative ways to demonstrate the need for your services and your success in providing them. Be creative. Your Tour should:

• Be inspirational - passionately sharing your vision

• Be motivational - demonstrating how volunteers and donors have made a difference

• Be compelling - communicating the need for your services and programs creatively

• Be professional - your presentation may appear informal but it should be very well prepared and practiced.

Lots More on Tours in The Winner's Circle